with their personal brands.
AS A MULTI-PASSIONATE ENTREPRENEUR, I WEAR MANY HATS.
STRATEGIST. DESIGNER. WRITER. WORDPRESS GEEK. SPREADSHEET JUNKIE. CONTENT WRANGLER. LAUNCH PLANNER. PUBLISHER. ARM CANDY MAKER. BRUJA.
I do a lot of different things and I love each and every one of them. It’s why I got into this entrepreneurial hustle and I wouldn’t have it any other way.
Somewhere in your heart, you feel the same.
There’s this burning passion that ignites your soul but, for some reason, there’s a disconnect.
Either you haven’t figured out how to monetize your bankable skills or you haven’t had the courage to take that leap of faith into pursuing your passion.
As a brand strategist, my style and approach is rooted in the concept of SELF-MASTERY. I don’t show you how to hack algorithms and spam people into submission.
I GIVE YOU A ROADMAP INTO YOUR AUTHENTIC SELF SO THAT YOU CAN CREATE THE BLUEPRINT THAT GUIDES YOU TOWARDS A SUCCESSFUL JOURNEY, DEFINED BY YOUR OWN TERMS.
Whether you want to cultivate a side hustle or pivot your existing brand, I help you navigate the Interwebs so that you can create your highway and drive in whatever lane you want.
Because who you are IS your competitive edge, and I’m here to do what I can to help you shine as the best version of yourself.
so you can do what you love from anywhere, with passion & for profit.
Whether you are a newbie, seasoned pro, or are at a crossroads, I help you get the clarity, confidence, and courage you need to be consistent with your bankable hustle, online and off.
This could take the form of planning your email opt-in for growing your list or it could be formulating your content calendar so that you’re relevant with your brand messaging.
We can also co-create your next book or deck so that you have a diverse business model with income potential from multiple sources.
The possibilities are endless!
My methodology is comprised of 3 parts:
Identify. Strategize. Execute.
If you are not sure about who you are or what your brand is,
we will work through a discovery process to unlock your authentic brand voice and
identify your signature hook.
If you have brand clarity and know exactly where you want to go,
we will work on structure and organization to create a sustainable hustle that
leverages your strengths and experiences.
If you have the confidence and are ready for your next level,
we work on how to execute your vision with precision so you are aligned with
the people who need your magic the most.
I show multi-passionate women how to ideate and organize your creative genius into a memorable signature offering so that they are able to harness and express their unique brand voice.
With over 15 years experience in design and online marketing, I help you navigate the entrepreneurial journey by leveraging your personal brand to create a sustainable online business.
My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.
It’s not just about building a website and crafting a kick-ass marketing plan. I show you how to cultivate your brand + business by show up as your authentic self.
When I’m not making magic, you can find me musing about the entrepreneurial lifestyle as my endless quest for the perfect chai tea latte sends me on quirky adventures with my SLR camera and Spotify playlists in tow. (Monster ballads + freestyle, anyone?)
Being multi-passionate doesn’t have to mean you’re all over the place. My primary area of expertise is in consolidating one’s diverse passions and interests into one cohesive brand so that you’re organizing your creative genius and monetizing your bankable skills.
Entrepreneurship is filled with teachable moments that remind us to recognize the breakthroughs that are often disguised as breakdowns. I combine mysticism with entrepreneurship to help you navigate your sacred journey with creativity and magic.
Monetizing your bankable skills as a solopreneur can be overwhelming. Whether it’s online courses, subscription boxes, self-published products, merchandise, or group programs – there’s a hustle for every niche and I help you understand how each can work for you.
I am an INTP, Pisces sun, Libra moon, and Aquarius rising which means I know how to strategize a game plan and organize your creative genius with magic & spreadsheets.
So feel free to reach out when you’re ready to approach brand strategy in a clever and creative way.
I am socially active the most on Instagram, Twitter, and Facebook – in that order.
I use Pinterest like a creative beast but most of those boards are private so while you may see me perusing there, I can confidently say that it’s mostly to pique my imagination.
So if you want to connect with me online, let’s be IG besties, Twitter homegirls, or Facebook allies.
- Join me on Instagram @vickyayala
- Follow me on Twitter @vickyayala
- Chat with me on Facebook @vickyayala
Willing to travel, because of course!
While I am currently located in the NJ/NYC area, this wanderlust chica is MORE THAN WILLING to travel, near and yonder.
I have a soft spot for warm weather and my Achilles Heel is snow. (No you cannot call me George!)
I love chatting it up, in a formal setting
I am available for any of the following brand + business shenanigans:
- Moderating panel discussions
- Participating in a webinar
- Leading conversations on imposter syndrome, being multi-passionate, personal branding, storytelling, and the entrepreneurial journey
- Teaching a workshop
- Hosting a seminar
Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer. For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.
The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com