August starts with a bang because we wouldn’t expect anything less from the Lion!
With the new moon in Leo and Mercury going direct – this is your opportunity to take the spotlight.
Revelations have come and gone. Whatever breakthroughs you’ve had came with teachable moments. Let’s be clear – not all breakthroughs are emotional. Some are as simple as realizing that the expensive marketing platform may not be for your business right now.
Breakthroughs are simply breaking through and come to terms with the fact that change is the only option for growth.
Here’s the thing about teachable moments – you can’t unlearn what you discover. You can’t see what becomes clear. You simply make a choice to either move forward integrating what you’ve learned or you choose to ignore it.
It is a choice. It may not be an easy one to make and it may cause you to question everything you thought you knew, but change is supposed to disrupt your status quo otherwise it’s just more of the same with a different color lipstick.
August is the month to embrace where you’re at so you can fully BE ON PURPOSE. Your purpose is your reason. It’s why you believe you can a successful entrepreneur. It’s why you do what you do in order to live your dream.
- What are your reasons?
- What is your WHY?
This month, recommit to your WHY. There’s a method to the madness and after this month we go into the blitz of holiday shopping season – yes it starts in September.
Your WHY is your hook. This is how you create value. This is part of your competitive edge. Your WHY connects your audience + customers to your purpose. Your purpose is where you create value.
Don’t underestimate the value of what you’re bringing to the world. If you do graphic design, your work has value. If you coach people through emotional trauma, your work has value.
No one’s work is less important than the next. Value is defined by the person receiving your magic and no one else.
The first half of August is fire energy so use this to light that fire under your ass.
Don’t just recommit to your WHY. Realign with your passion. If you find that the spark is low or gone, then take a minute, say a prayer, and close that chapter so you can start a new one.
Fire energy is determined, creative, and bold AF. It’s Leo season sweetie! Show up with your roar! You don’t have to verbally scream to be heard. Let your work be the voice.
The second half of August is earth energy which is great for transforming all of that energy into something tangible and realistic.
Virgo is the worker bee who wants organization and structure. When passion + purpose collide with strategy + organization, look out!
We’ve made it through the eclipses and some of those retrogrades are coming to an end. Mercury has already gone direct and Jupiter is about to station direct as well. Yes we still have shadow period to contend with but forward motion, not matter how muddled it may be, is still moving forward.
Although it might be a drunk cha-cha-cha, at the end of the day it’s still a dance!
Pick a day this month to write down the following:
- What is my passion?
- What is my purpose?
Once you have this, brainstorm on how your passion + purpose create value to your audience. Don’t overthink it. If you’re a designer, you could be creating value by saving others time. If you’re a writer, you could be creating value by giving others a voice they don’t often hear or see.
Your passion + purpose are the key to not only standing out but also how you want to position your offerings when it’s time to promote your business during the holiday season.
Being able to articulate your passion gives others an opportunity to emotional connect with you.
Being able to express your purpose allows you gain trust from your audience + customers.
Being able to tie these two things into your value statement is what makes you irreplaceable in the market.