Welcome to Cancer season and brace for an emotional journey!
In the Northern Hemisphere, Cancer season is synonymous with summer, weekends at the beach, and mood swings to last for weeks…4 to be exact.
We all have Cancer in our chart so this crab is slowly roaming one of our houses. Whichever house you have Cancer in, take some notes on how you can navigate the next 4 weeks.
Ruled by the moon, Cancer is a water sign who’s tight with their sisters, Pisces and Scorpio. These signs thrive in the ocean, pool, bath tub, or open fire hydrant on a blistering 90+ degree day in the ‘hood.
Cancer energy is intuitive and spiritual with a gangster vibe. This is a “ride or die” kind of spirit that has your back and is ready to use their claws whenever and to whomever f*cks with their family, blood or otherwise.
As the 4th sign of the zodiac, they represent the house of family, foundation, and roots making this sign the “mom” of all signs with their profound sense of nurturing.
Leveraging Cancer season for your brand + business
Every time I see 4th house, I think of your digital home, aka your website. This is a great time to revisit your online casa and look at what needs to be nurtured.
Could your site use a redesign?
What about those plugins you haven’t updated?
Trust me when I say this but you’ll want to take care of your digital home now before the next Mercury retrograde hits. Spend a weekend cleaning “house” and making sure your website is working FOR you.
- Do you need to update the copy on your pages?
- Are you slacking on optimizing your pages with SEO?
- Have you neglected your email list?
Let’s shift this conversation and talk about another aspect of your brand foundation…are you still aligned with what you want you want to do?
Cancer season is June + July, the half way point of the year. This is a great time to revisit those intentions and goals you set earlier in the year. There are 6 months left in this year. Are you positioned to go where you want or does your hustle need to get revamped?
Use this Cancer season to nurture your online home and yourself.
Give yourself the affirmations you need to celebrate that you’ve come this far. Play hooky, take a random day off, sleep in, cherish that ice cream, and honor whatever brings a piece of heaven into your daily life.
This is an emotional season, one that will push you into the waters, whether you know how to swim or not. Trust that, no matter what happens, you’ll float to the top, or at the very least a few mermaid will swim by to keep you company.
Water sign seasons always have an element of quirkiness to them so go with the flow, stay rooted with your foundation, and use this time to connect with your intuition as you navigate the next phase of your entrepreneurial journey.