with clarity, confidence, and courage.
You want structure, focus, and organization but it’s not as simple as you initially thought it would be. Let me guess, you started with a website, social media profiles, and you hit the ground running with ambition and all that #LadyBoss drive…but things are not working out how you’d like.
You don’t just need a strategy, you need to build a foundation with intention and purpose so that all the moving pieces seamlessly come together. Together we work together to organize your creative genius so that you have the structure you need to build your digital empire, big and small.
Success is the intersection of personality, passion, and profit.
I am the savvy & clever BFF you never knew you always needed because I use my mojo to help you…
- overcome imposter syndrome
- recover from bouts of analysis paralysis
- weed through information overwhelm
- manage entrepreneurial chaos
- identify your zone of genius
…so that you are tapping into your own personal blend of magic and showing up online as the best version of yourself.
does this sound like you…
I have no idea WTF I’M DOING on social media, my website, or with email marketing.
I know I should be BUILDING MY LIST but I need direction on how and where to start.
I am PASSIONATE ABOUT TOO MANY TOPICS and I’m not sure if I should just pick one.
I know my ZONE OF GENIUS but need a game plan for leveraging it.
I know my ‘ish but I lack the structure to EXECUTE WITH EASE & CONFIDENCE.
I’d love to MONETIZE MY BANKABLE SKILLS without compromising my integrity.
I am OVERWHELMED by all the content available online about building my brand and business.
I am ready to make a change and pivot towards what WHAT LIGHTS UP MY SOUL.
I want to elevate my brand but I need GUIDANCE, SUPPORT, AND AN OCCASIONAL EAR TO VENT my frustrations during bouts of overwhelm and emotional insecurity about pursuing this whole “passion as a business” thing.
Rome wasn’t built overnight, and it sure as hell wasn’t built alone.
Yet here you are, thinking about how you can build your own (small or large) empire, all by your ambitious self.
Sure you may outsource a few graphics and micro-manage that virtual assistant,
who (let’s be honest) can’t seem to quite “get” you.
And yet, you find that even with
ALL of your sweat equity and sleepless nights,
there’s still so much left to be done before you can claim your victory.
What if you had a fairy godmother for your brand?
What if someone gave you the resources and tools to develop a brand strategy that makes the most sense for who YOU are?
As a website bruja and brand whisperer,
I teach you how to stand in your truth & embrace your authentic voice
so you can show up online as the best version of your self.
Instead of keeping up with the Jones, I show you how to do it your way.
The reality is there may not be a model for you to emulate.
You will need to set the mold, which you can totally do,
once you have the clarity, confidence, and courage
to execute with consistency.
who want to build their online business and need structure to organize their services, programs, and content creation.
who launch special initiatives and need support with harnessing their unique brand voice and organizing their digital game plan.
who have established brands and need guidance with consolidating what they have to create the foundations for their empire.
who have a conscious driven business and need a strategy that allows them to build their brand with personality, purpose, and soul.
IDENTIFY YOUR COMPETITIVE EDGE
LEVERAGE YOUR PASSIONS & STRENGTHS
SELL SERVICES, PROGRAMS & COURSES
ORGANIZE YOUR SIGNATURE OFFERINGS
WRITE MEANINGFUL CONTENT
CONNECT WITH YOUR AUDIENCE
MONETIZE YOUR EXPERTISE
PLAN YOUR NEXT LAUNCH
EXECUTE YOUR BRAND STRATEGY
PICK THE RIGHT VISUAL GRAPHICS
SHOW UP ONLINE WITH CONFIDENCE
CONFIGURE OPTIN LOGISTICS
During this SESSION,
we will identify the different ways you can leverage your skills to generate income.
Whether you’re offering a group program, home study course, live event, year-long membership, or private services – we’ll work on making it a one-of-a-kind experience.
the blueprint for
one signature offering.
your offering with
PDFs, resources and logistical details.
your offering into
modules and/or sessions.
During this SESSION,
WE WILL OUTLINE how to express your brand voice with intention.
We will dissect your story so that you’ll pulling out the gems and leaving behind the pieces that are WAY too TMI. Balance your story so you’re giving enough without selling your soul.
a brand dictionary so you
can hone your voice.
a personal brand
your top 3 speaking points
for talks, workshops, and seminars.
During this SESSION,
we will organize your email opt-in offer and sequences.
Cultivate your tribe by building a list with potential clients and customers. Learn how to automate the process so that you’re creating a memorable brand experience.
your lead magnet
email opt-in offer.
the email marketing
your free offer,
delivered as PDF.
During this SESSION,
we will create the blueprint for your next launch.
Put the elements in place to so you can launch a marketing campaign for your program, e-course, new product, or any offering that you intend to make $$ from.
a launch calendar with
your marketing game plan.
your launch materials,
including promo graphics.
your marketing tactics to
execute across social & email.
During this SESSION,
we will brainstorm and plan topics and themes so your content is relevant.
Just because you build it doesn’t mean they will come. You have to consistently dangle a carrot so you’re pulling in your audience & leveraging opportunities to convert, year round.
an annual content calendar
with relevant themes.
your brand storytelling across
social media, email, and blogging.
topics for the next
During this SESSION,
we will create a brand style guide & supporting visuals.
The design process is always last. Once your brand message, voice, and digital offerings are organized you can enter the design phase with clear intentions so you can optimize your graphics for maximum conversion.
visuals to match your
personal brand style.
a visual storyboard for
social media engagement.
landing & sales pages
for your offerings & email opt-ins.
Interested in taking that leap of faith?
Cool! Let’s talk about what you can expect.
1. Schedule a Consultation Call.
Before we put a ring on it, we need to make sure that we’re a match made in brand heaven. I have some Qs for you to fill out and afterwards you’ll be directed to schedule your quick 15-minute phone session with me where we’ll discuss how a BRAND COACHING would work for you.
This program has a very clear structure and I want to make sure you’re a good fit. You will need to be in a certain place with your brand + business in order to get the most of these 12 weeks.
2. Sign-up for 12 Weeks of Brand Coaching.
Once you’ve decided that this is your jam, let’s make it happen! You’ll be presented with payment options. Either pay in full and save or select a payment plan.
3. Schedule Your Pre-Coaching Pow Wow.
Before we start your BRAND COACHING session, we will connect for a pre-coaching pow wow session in order to better understand your brand + business and what your big picture vision is.
Your pre-coaching pow wow is a 45-60 minute call where we do a deep dive into your brand + business so we can have a much clearer sense for how to establish your milestones and deliverables. This pre-coaching pow wow will provide the agenda for your BRAND COACHING so that we are on track with your workflow.
4. Prepare For Your Brand Coaching Sessions.
I will provide you with tasks to complete prior to each BRAND COACHING session so that we are on track with your goals. Please do your homework! If you need guidance and support, email me so we can get on a quick call or chat online.
Should you need more time to work on your tasks, don’t hesitate to reach out so we can reschedule your BRAND COACHING session.
5. Be Ready to Make Magic!
All BRAND COACHING sessions are done virtually and via video using Zoom. Sessions are recorded so you can reference back to them as needed. Be sure to block out a full 2 hours for your session so that we have enough time to cover the materials for each module.
I will give you a lot of material and ideas. Take notes. Don’t be afraid to ask Qs. If you are unclear about something, we will also be able to walk through anything online so I can share my screen with you, as needed.
I run BRAND COACHING as co-creation sessions. This is your time to get expert advice and direction on all things brand strategy including but not limited to storytelling, pricing, content creation, geek logistics for your website, among others.
6. Unlimited Email Coaching.
For the duration of your 12 week BRAND COACHING I am always an email away. Send me Qs anytime you find yourself stuck, struggling, or confused about what direction to go in.
After the 12 weeks of BRAND COACHING you get one additional full month of unlimited email coaching to help keep you motivated, focused, and on track with your game plan. USE THIS! Don’t be shy in reaching out whenever you have a question or want to get a fresh perspective.
One month after your last BRAND COACHING session we’ll connect via Zoom for a follow-up session to discuss the progress of your brand + business.
You’re on top of your game. You’ve got the audience and this is not your first rodeo. You’ve got a big vision for the future but you know you won’t get there without support.
Managing your online brand has become a bit too much for you to juggle.
Being awesome is a full-time job and there’s not enough hours in the day to oversee everything you’ve got going on. You don’t quite have access to cloning technology…yet…so you’re considering alternatives, however you’re a bit controlling when it comes to delegating.
GET READY TO MAKE MAGIC WITH THIS PLANNER!
Spend a weekend putting together your game plan and use this planner to help you stay focused and on track with the details of your hustle.
This planner is great for when you need structure with your social media strategy, email marketing, content creation, and big picture vision planning.
Use this planner by your lonesome or get a bunch of your entrepreneurial tribe together and leverage this planner for your mastermind.
The CREATIVE BRAND STRATEGY PLANNER covers 3 full months so that you can hone in on one big goal and put all of your sweat equity into making magic happen!
Is a custom web design included?
No. As a retired designer-for-hire, I will not be designing your creative digital masterpiece. If we work 1:1, I can refer you to some dope designers who have the skills to bring your visual brand to life.
I am a newbie. Is this program for me?
If you are completely new to entrepreneurship and have no idea where to start then this program may be too accelerated for you. Ideally you should have an idea of who you are and what you want to do so that you can leverage the materials in this program to execute.
I am at a crossroads. Is this program for me?
If you are transitioning in your brand + business, then this program can give you the structure for executing your shift. If you’ve been in the game for a hot minute then you’re pretty adept to personal branding concepts and I’m sure you’ll rock it out with this program.
What if I need more support?
If we work 1:1, you will get 2 months of unlimited email support after your last session.
Use this time to ask questions, get a second opinion on whatever you’re working on, ask for feedback with your newsletter, etc.
If you need to vent about an issue you’re dealing with then we can also hop on a quick 15 minute call to talk it out.
Will I get worksheets and other supporting materials?
Yes. Prior to each session, you will receive worksheets and audios to help guide you through the material. You will be required to complete as much of the worksheets prior to your session so we can work through your responses and create magic!
Let’s Talk About The Brand Coaching Program!
Before you sign-up for BRAND COACHING we need to have a quick heart-to-heart about your brand + business to make sure you’re a good fit.
BRAND COACHING is six (6) bi-weekly virtual sessions, for 12 weeks, including unlimited email coaching for 1 month after your last session.
EACH SESSION LAST 2 HOURS. It’s a lot of information during each session so we’ll need to make sure your brand + business is where it needs to be for this kind of work!