Design Hacking is
Creative Design Magic
for the chica with a hustle

who wants a brand that looks stylish, polished.

Not everyone needs an expensive custom site. Sometimes you just need a site that looks good and plays up your strengths.

But I get it. The FOMO (fear of missing out) is strong online. You start looking at other websites and before you know – poof – there comes a strong case of design envy.

With a stylish font, some great graphics and kick-ass copy you can have the website that looks like it’s worth a million bucks.

I work with multipassionate entrepreneurs, like yourself, who wants to look fab online and run a kick-ass digital brand presence without having to sacrifice a vital organ as a down payment.

Stop wondering…

  • How to tell your story.
  • What plugins to download.
  • Where to find quality graphics.
  • Which colors and fonts match your brand style.

I will walk you through ALL of this and give you the peace of mind you need so you can kick-ass with your brand + business. 

DESIGN HACKING 600x700
Design Hacking was created to help you
Create an online presence with personality
so you can look and sound like the part your brand was born to play.

does this sound like you…

I have a WEBSITE THAT DOES NOT REFLECT ME, my personality, or my brand.

I don’t like looking at my website because it just DOES NOT LOOK PRETTY.

I hesitate to share my website with others because I DON’T KNOW WHAT THEY WILL THINK.

Part of why I don’t market myself is because MY ONLINE PRESENCE LOOKS MEDIOCRE.

I’m shifting in a new direction and need my online presence to REFLECT MY EVOLUTION.

I’d love to LEVERAGE MY WEBSITE so that it works FOR me instead me working for it.

I want to MONETIZE MY BRAND WITH EASE and peace of mind.

I want my website to be simple without compromising my UNIQUE BRAND EXPERIENCE.

I want to show up in the world with the BEST VERSION OF MY BRAND & BUSINESS so that I’m engaging with the people who need to hear my message, buy my products, and experience my own personal magic.

get the website and online presence that reflects
YOUR PERSONALITY, PASSIONS, AND PURPOSE

Are you ready to cultivate a relationship with an engaged audience of subscribers & customers?

Your website is your digital home and it’s time to invite the right people over.

Yet you hesitate because your website looks “meh”
or you’re not ready to show it off because it is ALWAYS
in “work-in-progress” mode.

You know what I’m talking about!

It’s not PERFECT and you “need” it to be “PERFECT” because one typo will erase all those years of work experience, am I right?!

Your website will never be “PERFECT” because that doesn’t exist. What does exist is polished, stylish, professional, and functional.

Redefine what “having it all” means with your brand.

You can have something solid that works for you without the headaches of something complex.

Design Hacking Includes:
Brand Strategy

I want to get to know you better so that I can personalize your design hacking experience and meet your expectations.

What are your passions, bankable skills, and big picture vision. This will mark the start of our brand adventure!

Style Guide

Your brand style guide includes inspiration to hone on your brand voice and create consistency with your visual storytelling.

You will select typography, color palettes, and design elements to complement your new look and organize your assets.

Custom Design

Your website will based in WordPress and it will have responsive features, allowing your site to be mobile-friendly.

You will also have a tutorial for learning the inner workings of WordPress so you can manage your site on your own.

Website Support

We will review best practices for your WordPress website so that you have the knowledge to manage your own site.

I will also answer questions and walk you through various plugin and integrations so that your site is running smoothly.

Add-On Features

We will go through the following features for your website: digital downloads, online selling and/or membership capabilities.

Add what you need. Leave out what you don’t. This is YOUR website so let’s make sure you include what YOU need.

Marketing Assets

Your design adventure does not end with a website. Your online presence should match your overall brand look.

We will cover matching designs for Facebook, Twitter, as well as email newsletters so you can market your goods with style.

Social Media Candy

Once your brand is redesigned, it’s time to show her off! Social media success is contingent on two things: style and consistency.

We’ll batch your visuals so you have an archive of stunning visuals to choose from as you execute your social media strategy.

Brand Coaching

Once you’ve got your brand looking like the beautiful swam, I’ll stick around to help make sure it doesn’t fall back into ugly duckling status.

After you attend Design Hacking, you will receive email coaching, for 30 days, to get accountability support for any lingering Qs.

Phase 1
Creative Brand Therapy

To kickstart the day, we will work on STRATEGY to make sure you have a clear AF roadmap for your creative brand vision.

This phase is approximately 90 minutes long.

In this phase, we will do a deep dive into your brand style, voice, and visual story.

What is your message and how are you aligned to deliver it?

A website design is rarely just about logos, fonts, and color palettes.

During this phase, we will unlock your core essence so that you’re picking the right design elements and conveying a presence that matches your personality, passions, and purpose.

First we will:

Identify your hook &

Leverage your competitive edge.

Are you skilled with prose, a natural on video, a muse behind the lens, and/or a captivating orator?

Whatever your superpower, we’ll create a game plan so you’re showing up as the best version of your awesome self.

Then we will:

Plan Your Hustle &

Create Your Digital Game Plan.

Are you all over the place with your online presence that you feel overwhelmed with managing it all?

Consistency is the name of the game and we’ll work on a practical strategy so that you can execute your brand with style.

Phase 2
Geek Logistics 101

Once you have your vision, we will work on LOGISTICS to make sure you have the solid foundation to help you execute & monetize your brand online.

This phase is approximately 90 minutes long.

In this phase, we will walk through the tech logistics that power your online brand.

How are your systems designed to automate your brand experience?

Optimizing your online presence is how you maintain consistency with your brand.

During this phase, we will identify the structure you need in place to deliver and execute your brand so that your website is working on your behalf 24/7.

First we will:

Review Plugins &

Identify your business structure.

There are so many ways to monetize your brand to the point where it’s easy to get overwhelmed with what direction to take.

“Take action & execute” is my motto and we’ll use this time to decide on your tech backend in order to deliver your mojo.

Then we will:

ORGANIZE YOUR BACKEND &

Setup the functionalities you need.

Are you looking to monetize your magic, build an audience, run a group, sell digital goods, or teach online courses?

You are leveraging your online presence for a reason and we’ll put the pieces in place to help you make $$$.

Phase 3
Intentional Storytelling

During most of your time in this phase, we will work on DESIGN to give your brand the personality it needs to stand out online as the best version of yourself.

This phase is approximately 4 hours long.

In this phase, we will create the visuals you need to amplify your brand across the Interwebs.

How are you creating a memorable brand experience?

Building and cultivating a relationship with your audience is key to success.

During this phase, we will align your visuals with your message, business offerings, and a cohesive digital strategy that includes email marketing and social media.

First we will:

Plan Your Design &

Create the design elements.

The best designs are done in advance with clear intention, purposeful strategy, and aligned with your purpose.

We will focus on expressing who you are so that you’re head over heels in love with your own unique visual storytelling.

Then we will:

Create Your Masterpiece &

Put it all into action.

A website is like a puzzle, full of pieces that need to be put together in order to bring your work of art to life, online.

Manageable web design is how to sustain your online brand, so we’ll design your site so you can maintain it with ease.

Who needs to attend
Design Hacking
DH AVATAR 5

Creative Soulpreneurs

You’ve got the skills and you are already generating income but need style and structure so that you can sell your offerings, products, and programs with ease and efficiency.

DH AVATAR 4

Renaissance Hustlers

Your online presence is all over the place because you do a little bit of everything so you need to consolidate and create a cohesive digital presence that reflects all of your passions.

DH AVATAR 3

Coaches & Healers

Getting clients is not an issue for you but you’re ready to uplevel and scale your business with a combination of digital products, virtual courses, and/or group programs.

DH AVATAR 1

Passionate Influencers

You’ve got the audience on social media but your digital home, aka your website, needs to reflect and match your growing online empire so that you can diversify your business model.

Prep Work
Before You Attend Design Hacking

1.

BRAND STRATEGY WORKSHEETS

Before we do any work together, I need to get to know more about you, like do you like Piña Coladas and getting caught in the rain?

These downloadable PDFs are where I ask you about your hopes, wishes and dreams. I need to get a sense for WHO you are so don’t be shy. Who you are IS your competitive edge so let’s dig deep and bring your awesome self to life online.

EVERY ONE NEEDS TO COMPLETE THIS BEFORE attending Design Hacking. I customize these events to fit your specific brand + business needs and want to make sure I factor in your challenges before you attend.

2.

BRAND DESIGN TOOLKIT

Access materials I created exclusively for you so that you are ready to transform your brand during Design Hacking. Whether we spend all day together or a full weekend, you will need to bring your A game to the table.

Your toolkit comes with tasks, audio downloads, and a welcome video so that you can organize your assets before we connect to work on your brand. Time flies when you’re having fun and it goes by even quicker when we’re upgrading your brand.

Be ready with some of the foundational work so we can hit the ground running!

A SELF-HOSTED WORDPRESS WEBSITE IS REQUIRED IN ORDER TO ATTEND DESIGN HACKING.

INCLUDED WHEN YOU ATTEND DESIGN HACKING:

  • PERSONALIZED BRAND AUDIT to review areas for improvement with your current online brand presence including but not limited to website, social media, Youtube channel, and/or downloaded assets such as your email opt-in.
  • MEALS, SNACKS, AND REFRESHMENTS to keep your brain sharp and body fueled during our time together.
  • INFORMATION PACKED WORKSHEETS to guide you through the design journey.
  • One month of UNLIMITED EMAIL COACHING, to give you the accountability support you need to follow-through on your website’s upkeep.
Time to Make Brand Magic!
Design Hacking Agenda

3.

THE BRUNCH HUSTLE

When you arrive, there will be a light spread to get the AM started. You will get some grub, grab your seat, and get comfy. Your worksheets and material will be ready for you.

Use this time to get your head in the game and focus your energy on creativity and style. This is your time to open up your laptop, notebook, or tablet and make sure you’re connected to the WiFi.

4.

CREATIVE BRAND THERAPY

How are you expressing yourself online? Is there a void, a disconnect, or do you want to completely pivot how you’re showing up?

This is the time to do the inner work with your brand’s voice and message. A visual design needs a voice and purpose to anchor itself and we will identify that anchor during this session.

During this session, we will identify your brand’s style and pick visuals that help amplify your voice and message.

5.

GEEK LOGISTICS

Paypal vs Stripe? Mailchimp vs ConvertKit? Wishlist vs S2member? Woocommerce vs Gumroad? 

The backend for your website is your brand and business’ lifeline. Your brand strategy is not just figuring what you want to do but also creating the structure that allows you streamline your systems.

During this session, we will setup and configure the geek logistics you need to have in place so that your online brand works FOR you at all times.

6.

GRUB BREAK & DESIGN PREP

Time to refuel! We will take a lunch break so that you can catch your breath and give your mind and body the reset it will need before we go into the design portion of your day.

Up until this point, you might be thinking that web design is pretty easy and simple, and to some extent it is. Don’t worry, the “hard” part is over! You will need to catch a second wind though for the next session.

7.

INTENTIONAL STORYTELLING

Brand magic happens when your purpose aligns with your voice.

In 3 hours I will walk you through the ACTUAL creation of your new website design. We will design your website and customize the following:

  • Email opt-in landing page
  • Sales page for ONE service, course, or program offering
  • Homepage, if different from the sales page
  • 3 interior pages such as: about me, blog, podcast, portfolio, or testimonials

During this session, we will launch your new website design so you can build that audience, offer those ah-maze-ing services, run that group program, and/or sell your kickass products.

8.

BRAND CANDY GRAPHICS

Let’s keep it consistent across the board, ok? Your online presence should match the new ‘do you’ve given your brand so let’s get that squared away, figuratively and literally speaking!

During this session, we will create supporting design assets to make sure your brand is consistent over the Interwebs.

They include:

  • Facebook page cover photo
  • Twitter profile header
  • Instagram promo graphics, for the feed and stories
  • Newsletter header

9.

CELEBRATIONS & WRAP-UP

Take snapshots of your new website and share it with your peeps! You will have a new site to show off and use in order to start attracting your ideal peeps. Ask any lingering questions and pat yo’ self on the back.

It’s been a LONG day and you’ve spent it creating some dope $hit for your brand & business.

Ready to Create Something Awesome?
Design a website with the bells and whistles needed to sell services, run a group program, offer digital products and build your email list.
Design Hacking Includes:

1.

ALL DAY + IN-PERSON
SESSION

2.

MEALS, SNACKS & REFRESHMENTS THROUGHOUT THE DAY

3.

Printed copy of the creative brand strategy planner

4.

UNLIMITED EMAIL COACHING FOR ONE MONTH AFTER THE SESSION
Attend the next
Design Hacking

Currently all design hacking sessions are done in NYC.

However, as a wanderlust junkie, I am always willing to travel to a city near you.

Check back soon for the 2019 dates.
Bonus Goodies!
Creative Brand Strategy Planner
You will receive a digital & printed copy when you sign up for design hacking.

You’re on top of your game. You’ve got the audience and this is not your first rodeo.

You’ve got a big vision for the future but you know you won’t get there without support.

Managing your online brand has become a bit too much for you to juggle.

Being awesome is a full-time job and there’s not enough hours in the day to oversee everything you’ve got going on.

You don’t quite have access to cloning technology…yet…so you’re considering alternatives, however you’re a bit controlling when it comes to delegating.

Get ready to make magic with this planner!

Spend a weekend putting together your game plan and use this planner to help you stay focused and on track with the details of your hustle.

This planner is great for when you need structure with your social media strategy, email marketing, content creation, and big picture vision planning.

Use this planner by your lonesome or get a bunch of your entrepreneurial tribe together and leverage this planner for your mastermind.

The CREATIVE BRAND STRATEGY PLANNER covers 3 full months so that you can hone in on one big goal and put all of your sweat equity into making magic happen!

Frequently Asked Questions
Will I REALLY walk away with a new website design?

Yes. While you may not be a seasoned pro at designing websites, I am. What would take you 2 months to create will take me hours.

I will show you my personal design hacks so that you can be more productive with your time and still churn out quality, stylish, and personable pages for your website.

Do I need an existing website?

Not really but it helps. If you don’t have an existing website that means you’ll have more prep work to do. Copy is often what slows down the design process which you have with an existing website.

If you don’t have a website then let’s talk about that during your brand strategy call so that you are clear about what needs to be ready before you attend Design Hacking.

I am not using WordPress for my website. Do I need to have my website on WordPress?

Yes.

Everyone needs to be on the same platform so that when we go through the techical aspects of web design, you are all on the same page.

My specialty is WordPress and if we want to get you launched by the end of Design Hacking we need to use the platform that I know like the back of my hand.

I am a newbie. Is Design Hacking for me?

If you are a newbie who has an existing website, then yes. If you are a newbie with NO website, then Design Hacking is NOT for you.

I am picky about what I want? Is this for me?

Let’s define “picky.” Do you have standards for how your brand looks or are your expectations unrealistic? In my experience, “picky” is usually code for “perfectionism” which will not only get in the way of your brand’s evolution but also your business’ success.

If you are picky because you have a specific aesthetic that you want to convey, then YES Design Hacking is for you.

If you are picky because you want it all to be perfect and you struggle with getting that because it just NEVER seems to be perfect, then NO Design Hacking is not for you.

I also suggest that you do some work on that blocked sacral chakra. 😉

Do I need to have special programs like Photoshop or Illustrator?

Nope. I use free web-based programs to help you design your website so that you don’t need to download a program unless you really want to.

Will you supply a WordPress theme for me or do I need to pick my own?

During your brand strategy call, we will discuss themes. You can come with your own theme or I can find one for you. All themes are created differently so I need to get a clear understanding of which you are going to go with so that I know how to navigate it before Design Hacking.

How many pages can we design?

I will give you a guide that goes through the layouts for most websites. What takes the longest is the planning, strategy, and prep work.

You will work on this BEFORE attending Design Hacking so that we can hit the ground running with design + tech logistics. So in theory you can design as many pages as you want.

The more prep work you do before Design Hacking, the more pages you can design during our time together.

I want a full-fledge ecommerce website.

Well alrighty!

Ecommerce websites tend to have a lot of logistics. If you want to sell a handful of products then we got this! If you are looking to launch your version of Modcloth then Design Hacking is not for you.

Why? Because comprehensive ecommerce websites are better served using Shopify or Big Commerce.

Now if that big ecommerce store of yours needs an independent blog, then we can totally work on that!

Isn’t all day too much time?

Are you familiar with web design?! Magic doesn’t happen with the snap of your fingers and if you’ve ever worked with a designer, even me, then you know how long the process can take.

We’re doing 6-12 weeks worth of work in one full day.

I created Design Hacking to minimize the time so that you are rolling up your sleeves and co-creating your new website with a pro. (psst, that’s me!) The great thing about Design Hacking is that once you do the work, it’s all done. There’s no need to wait for mockups or modifications.

I am also showing you how to apply the “rinse and repeat” method so that you can scale your brand + business with ease.

This is perfect if you need a new website done yesterday or if you’re not looking to spend the next 2-3 months getting it done by a designer.

Can I just hire you to design my website?

Hahahaha. NO! Full stop.

Design Hacking allows me to indulge my passion for creating something pretty without dedicating myself to being that designer who never leaves her laptop.

I want to explore the world, go on adventures, write sappy poetry, take pictures, meet awesome women entrepreneurs, and make pretty things.

Design Hacking allow me to share what I know so that you can create something remarkable as well which will then free up your time to do all those other things you love to do.

I still have some questions. Can we talk?

Sure!

I’m on Instagram and Twitter. Connect with me on social and we can have a quick chat to discuss your brand and whether Design Hacking is for you.