Setting Up

Launch Your Online Store

Go at your own pace and
Create your own online store
with this on-demand Masterclass

so you can sell your goods with ease and style.

Retail therapy is a thing! If you only knew how many times I’ve gone shopping at 3am while perusing IG. If I know you then I’m in good company. You may not be up until 3am shopping but you definitely get some mileage with your bank cards on social media.

What about you? What can YOU sell? Setting up an e-commerce site can be as easy or as complicated as you want it to be. You can go to Shopify or Woocommerce and get something up super quick, looking like a plain Jane or you can put some effort into your store and plan it out so you’ve got a dope spot for shopping because the experience is just as important as the magic you’re selling.

In SETTING UP SHOP, I will walk you through my process of creating an online store.

This masterclass is for you if you want to sell services, products and/or merchandise. We’ll discuss how you plan your store so that you’re creating an enjoyable buying experience.

Don’t just open up an e-commerce site. Make it a digital boutique. Call it a bodega. Get savvy and personable with your store so that it becomes that memorable destination for others like me who are perusing the Interwebs looking for cute earrings.

Don’t forget, it’s always a holiday season somewhere!

Masterclass Details

Your masterclass is broken up into 3 parts:

Teachable Lessons

Pull out your notebook, grab some chai, and let’s brainstorm your online store.

Watch Me Create Magic

I’ll share my screen and walk you through the process of creating your online store.

Frequently Asked Questions

I’ll wrap up the masterclass addressing the most common issues you might deal with.

What We’ll Cover:

The format for each masterclass follows the same 6 part phase of transforming an idea into something you can rock with. From ideation to execution, we’ll cover each phase with enough juicy details that you’ll want to make your online store your primary business.

These masterclasses serve 2 purposes:
  • To give you confidence so you can take that leap of faith into creating something you love
  • To show you how to open an online store with ease and minimize overwhelm

Setting Up Shop is ideal for the creativepreneur who wants to break free from the side hustle and uplevel their business with a digital store.

Phase 1: Store Ideation

We will discuss how you can start an online store. I’m sure you have Qs about platforms, what to sell, how to collect $$, and all that other good stuff.

Decide if retail therapy is for you and where to get started.

Phase 2: Platform Setup

No two platforms are created alike but they all share the same common structure. The not-so-fun stuff of merchant providers, shipping details, and all of the logistics that go with running an online store can be cumbersome which is why you’ll want to tackle it FIRST.

I’ll walk you through the basics of what you need to know so that you have a clear understanding for your store’s backendm making the upkeep and maintenance of your store manageable.

Phase 3: Product Development

Maybe you know what to sell or maybe you don’t. I can’t show you how to make earrings but I can show you how to diversify your offerings with digital products.

We’ll have a conversation about how to diversify the items you sell so that you can increase your income potential.

Phase 4: Copywriting

Product descriptions can be boring, if you allow them to be. Instead, why not jazz them up? Make your copy sound more like YOU and give them your unique voice and personality.

Because you can’t be one of those pushy sales associates encouraging website visitors to buy from you every time they visit your online store, the product photos and descriptions have to do all the selling.

We’ll talk about how you can add pizazz to your store so you’re establishing a personal connection with your potential customers.

Phase 5: Digital Strategy

Now that you’ve got your store, how are you leveraging social and email to bring in your peeps? Digital strategy is looking at everything you do online, not jus social media.

We talk about everything from SEO to email marketing to how you’re planning for seasonal promos.

Phase 6: Customized Buying Experience

Selling should not be a “hit it and quit it” experience. How are you building a relationship with your customers? Do you stay engaged with them after the initial sale? Are you encouraging repeat purchases? Do your emails have a distinct voice?

A memorable buying experience is key for word of mouth referrals, in addition to having a dope product!

We’ll talk about how you can create that personalized experience, one that reflects your brand and is automate-able. Is that even a word?!

Pre-Order Today!


Setting Up Shop Masterclass


teaching you how to create an online store

with worksheets and checklists
to help facilitate your learning


This masterclass
will go live on
Monday, July 8.

Want all 3? Purchase the bundle for $95.