to create a bankable hustle.
You’ve seen all of those perfectly styled Instagram photos of Boss Babes crushing it and the endless streams of “build your business in 30 days” promo ads on Facebook. You probably bought a few of them or at the very least opted into a gazillion email newsletters with the hopes of getting some secret sauce to fix your brand.
What you ended up getting was a chronic case of brand envy, information overwhelm, and copycat syndrome which resulted in frequent bouts of analysis paralysis.
It’s gotten to the point where you’re second guessing every move you make, every social media status update you write, every newsletter you send out, every penny you spend on trying to hack the hustle.
As a multi-passionate entrepreneur, you’re trying to bridge two worlds where you can be a…
- life coach who also wants to sell custom jewelry
- publicist who also wants to be a vegan food blogger
- business consultant who also wants to perform comedy improv shows
The entrepreneurial journey is an adventure so let’s create the right roadmap for you.
NAVIGATE THE NEXT 12 WEEKS WITH CREATIVITY, STYLE, AND A LITTLE BIT OF MAGIC!
does this sound like you…
I have no idea WTF I’M DOING on social media, my website, or with email marketing.I know I should be BUILDING MY LIST but I need direction on how and where to start.
I am PASSIONATE ABOUT TOO MANY TOPICS and I’m not sure if I should just pick one.
I know my ZONE OF GENIUS but need a game plan for leveraging it.
I know my ‘ish but I lack the structure to EXECUTE WITH EASE & CONFIDENCE.
I’d love to MONETIZE MY BANKABLE SKILLS without compromising my integrity.
I am OVERWHELMED by all the content available online about building my brand and business.
I am ready to make a change and pivot towards what WHAT LIGHTS UP MY SOUL.
I want to elevate my brand but I need GUIDANCE, SUPPORT, AND AN OCCASIONAL EAR TO VENT my frustrations during bouts of overwhelm and emotional insecurity about pursuing this whole “passion as a business” thing.
and Get Your Next Program, Product, Service, Website, or Course Launched!
You are a multi-passionate women who want to cultivate their magic to do epic $hit online. Because who you are is how you stand out, with your brand AND business.
BUT, IF WE ARE BEING TOTALLY HONEST, IT’S MORE THAN JUST THAT.
With BRAND MENTORSHIP, I aim to bridge two worlds together: the emotional journey as an entrepreneur and the daily hustle of managing your brand & business.
Your hook is more than a gimmick. It’s not your ability to hack for shortcuts. Doing the “work” is more than just figuring out the latest algorithm. It’s about bringing together your personality and purpose so that you can profit from your passions.
Your passions, skills, and talents were given to you for a reason so let’s work on bringing YOU out so you can shine and monetize your bankable skills with creativity, personality, and a sustainable business model your awakened self can be proud of.
Accepting new clients for January through March
Full-time employees who want to flee cubicle hell
Gen-X’ers who are ready for a life shift into soulpreneurship
Creative dreamers who want to monetize their crazy ideas
Freelancers who want to evolve their hustle and create a strategy
9-5’ers who are tapped out and ready to take a leap of faith
How many times has this scenario played out?
You have this wild idea to pursue your passion full-time.
You act on this wild idea by getting a website, engaging with people on social media and maybe even quitting your steady job.
You’ve been on Youtube for a gazillion hours watching “thought leaders” all tell you the same exact thing, but with different flavors of BS.
You think to yourself “how hard can this be?”
What are the best
strategies for positioning myself
as a person who knows their ‘ish?
What are ways I can
stand out and be memorable?
What is the email opt-in that is going to
grab my right people’s attention?
What themes and topics should I be
focused on and creating?
What type of
is going to work for me?
What kind of digital presence is going to best reflect my
personal brand’s competitive edge?
Stop wondering if you’re doing it right.
Stop wondering if people “get” you or what you do.
Stop wondering about what you “should” be doing.
Together we’ll create a game plan that’s customized exclusively for you so that you can shine bright like a pyrite, on your own terms!
Your 3-month mentorship includes:
BI-WEEKLY BRAND STRATEGY SESSIONS
We will first connect for a 45-minute mentorship strategy session to discuss your brand + business and identify the milestones you want to reach over the next 12 weeks.
Afterwards, we will meet 2x a month for 60 minutes each session, to focus on your 90-day big picture vision and goals so that you have the structure you need in place to work your magic and thrive with your brand.
We’ll identify your goals for the month so you can focus your efforts accordingly and keep you on track with your 90-day big picture vision.
Done via Zoom as a private 1:1 consultation.
WEEKLY EMAIL CHECK-INS
Get clarity, wisdom, and insight delivered to your inbox each week so you can have the support, guidance, and accountability you need to stay on top of your workflow and goals.
Use this as an opportunity to share your goals, challenges, and let me know how I can support you for the week.
Kickstart the week with strategic intention.
ON-THE-GO BRAND COACHING
While we only meet twice a month, you can reach out at any time during the month.
Connect with me via email, text, or social media DM whenever you have a pressing Qs that can’t wait for your next session and you want quick guidance and support.
Get on-the-go brand strategy recommendations.
There are moments at 3pm or 3am where you need advice, recommendations, guidance, and support. You don't know what you don't know so let an expert help you navigate the entrepreneurial journey.
Personal Brand Strategy. Brand Storytelling. Visual Brand Development. Brand Positioning. Brand Values. Brand Management.
Monetizing Your Income Potential. Group Programs. Digital Downloads. Self-Publishing. Online Courses.
Web Design. WordPress. Woocommerce. Web Hosting. Mailchimp. Email Marketing Strategy. Copywriting. Blogging.
Bankable Brand Mentorship
is for you if:
You want to get unstuck with your brand + business.
You have an idea about what you want to do but you’re not sure how to transform that idea into something tangible.
You already know what you want but it’s not translating online.
You know you’re not “showing up” and you want to figure out why and how to change that.
You want to have service-based offerings but you’re not sure how to differentiate yourself.
You’re overwhelmed by the experts and all the information available online.
You’re getting ready to launch a website but your brand voice is not clear enough.
Bankable Brand Mentorship
is not for you if:
You want a cookie-cutter formula for making 6 figures in 30 days. There are others who do this but I’m not one of them.
You don’t have time to attend 60-minute video sessions for 12 weeks.
You’re not much of an active participant. Our weekly sessions are not for the “sit in the corner quietly” types. You will need to speak up and share.
It’s part of your journey! 😉
You expect quick results. Building your authentic brand is not a fly by night kind of thing. It takes time to plant the seeds.
You think you know what’s best and you’re not open to learning new perspectives, ideas, strategies or opinions.
Or make 3 monthly payments of $575
MENTORSHIP STRATEGY SESSION
to identify your milestones and deliverables
SIX (6) 60-MINUTE
STRATEGY & ACCOUNTABILITY SESSIONS
recorded and done via Zoom,
to keep you on track and provide support
with your workflow.
DEDICATED TRELLO BOARD
with access to session recordings and materials
WEEKLY EMAIL CHECK-INS
to keep you focused and accountable
ON-THE-GO BRAND COACHING
via email or text,
for when you have pressing Qs
and want quick guidance or feedback
4-6 weeks after your last mentorship session
Let’s Get Started!
I show multi-passionate women how to ideate and organize your creative genius into a memorable signature offering so that they are able to harness and express their unique brand voice.
With over 15 years experience in design and online marketing, I help you navigate the entrepreneurial journey by leveraging your personal brand to create a sustainable online business.
My work experience includes program development and vocational counseling within the social services sector and the startup industry. I’ve also worked with major media and entertainment brands such as NBC Universal and Vme TV.
It’s not just about building a website and crafting a kick-ass marketing plan. I show you how to cultivate your brand + business by show up as your authentic self.
When I’m not making magic, you can find me musing about the entrepreneurial lifestyle as my endless quest for the perfect chai tea latte sends me on quirky adventures with my SLR camera and Spotify playlists in tow. (Monster ballads + freestyle, anyone?)
Vicky is that virtual “friend” turned real life consultant and magic worker for the hustling creative and soloprenuer. For the better part of 7 years, I had two blogs, one culinary/travel and one fashion/lifestyle, which meant I had two voices, two audiences and two calendars to maintain. It was a lot and very overwhelming.
Vicky strategically (with measurable results) convinced me to merge and consolidate my brands into what is now House of Bren, where I seamlessly house all of my passions. Not only did she direct, manage and consolidate a decade worth of work, she also designed my new website where it authentically represents my brand, spirit and personality.
The process was grueling but worth every dime and minute spent. She saved me long-term headaches and natural anxieties with being an uber creative with many artistic arms to share. Now, everything is extremely manageable under one big lifestyle umbrella that invites everyone.
To that point, Vicky helped me understand and see the value of very clear brand distinction and voice.
Bren Herrera, Author, Chef, and Lifestyle Expert
Vicky helped me start my online retail business from scratch. I hired Vicky as my web designer to create a website for women’s apparel and accessories. However, Vicky did much more than that.
Vicky was the glue that held this amazing process all together. She guided me and patiently helped me figure out exactly what I needed and wanted to launch my website for women’s apparel and accessories. She is the most patient person to work with.
She’s innovative, efficient, smart, and creative. And more importantly, Vicky understands her market so she’s able to offer advice and input that’s vital for success.
Vicky is able to listen to someone’s vision and make it become a reality. I would work with Vicky over and over again. She’s the best!”
Fay Andreola, Lifestyle Entrepreneur & Style Expert
She is a brand genius. She organized all my random thoughts & content ideas and literally mapped it all out for me with files and dates. She took my ideas and transformed them into action.
In addition, Vicky was with me from beginning to end of my launch and even throughout the program. She wrote and came up with some of the most genius copy. She also helped me spruce up my writing and integrated it right in with the core messaging of my signature program Fierce Love Fierce Life. Her support helped me upped my whole story and messaging.
Vicky was always there to guide me and just took all the stress away for me and truly made me feel that I was taking my business to the next level. She gave me the genius idea to focus on my expertise as a therapist and coach who specializes in helping women break free from love addiction. She saw that clearly and that has drastically altered my business. I now own being a love addiction expert, all thanks to Vicky’s brand eye.
I highly recommend Vicky and know, without a shadow of a doubt, she will be an amazing investment in your business as you take it the next level.
Upgrade time baby!
Christine Gutierrez, Therapist and Love Addiction Expert
Vicky is a brilliant brand strategist and experienced online marketer. I first worked with Vicky when I decided to rebrand my tech lifestyle blog and also launch a new site for my consulting company. This is was a particularly important project because I was rebranding to “me” (the destination brands would include my name), thus you can only imagine the care with which I evaluated the right partnership for this project.
I am a marketing professional and had worked to launch/reposition many brands for Fortune 100 companies. But this was highly personal: the new websites had to reflect my personality as well as new goals for each. This didn’t just entail the name change. It included everything from new site design and content development to messaging and user engagement.
Vicky was the perfect partner. Her strategic approach produced a solid new brand strategy: site structure and design/look and feel, targeted new content and digital marketing strategies for the new brands. Her months of work on behalf of my brand truly exceeded my expectations – so much so that she is helping once again as I embark on yet another brand journey.
Needless to say, I highly recommend Vicky. She’s a pro and the quality of her work is the best I’ve seen in the interactive space.
Rosa Alonso, Reinvention Strategist and Marketing Expert
When I decided to invest in a Creative Digital Strategy Session with Vicky Ayala, I was excited about sharing all of my programs and products for the year. Yet, I was feeling overwhelmed with ideas for getting my online brand to the next level. I knew I could not let this continue, so I chose to get into action.
After working with Vicky, she helped me download all my ideas out of my head and on to paper. Her session supported me to take a look at my systems and finally gain clarity about my goals for my online brand. This lead to her creating the solid annual marketing plan I needed with a structure to deliver content to my ideal clients while staying true to my voice.
I finally feel ready to connect with my tribe and share my programs that they have been waiting for. If you want to take your online brand to the next level, Hire Vicky!
Lisa Velazquez, Lovestyle Coach, Thought Leader & Founder
As a fairly new company we had been trying to find our voice through our website for some time. We had a few ‘experiences’ that led to frustration and the site was still not even close to what it needed to be, until we found Vicky Ayala. Her passion for her profession is evident in her technical expertise, her vision and her strategic guidance.
In addition to her knowledge of the digital market, Vicky’s strategic direction and advice has been invaluable to our company. CasaLatina.com is the gateway to the brand we are building and the first impression brand partners receive. Our previous website was very dated and, to be honest, boring.
Vicky’s design and strategic direction brought our company into the 21st century. Vicky has become an integral part of Casa Latina’s team. We rely on her guidance, support, expertise and advice on an ongoing basis and we’d be lost without her.
What makes working with Vicky so refreshing is the fact that she’s never too busy to hear a question, never too busy to too run through a page and explain its function, and she is never too busy to repeat the same answer for the third time.
She has a talent for breaking down the technical jargon and making it understandable and implementable on our end. She is also on top of all the latest technological advances and understands how to integrate them to keep our digital platform fresh and relevant.
She has a winning combination of technical expertise, strategic vision, enthusiasm and patience. I look forward to a continuing collaboration with Vicky Ayala and highly recommend her as a digital consultant and strategist!
Nora Diaz-Bretherton & Marlene Pratt, Co-Founders of CasaLatina.com