This is a combination of the business maven and renaissance muse.
She sells glitter online. No wait, she teaches workshops on how to train your pet raccoon. No wait, she speaks on the power of hypnosis. No wait, she has an Etsy shop for her knitted hats for rescue pitbulls. No wait, she reads tarot cards at her local non-denomination church.
She does a little bit of everything, figuratively speaking and LITERALLY!
The thing is, she doesn’t have a side hustle. She is building an empire around her multiple passions.
We need to debunk the myth that you need to pick one passion.
You can do them all, maybe not all at the same time but you can define what kind of business you want to build.
There is no ONE way of doing it.
Success is not a one size fits all.
Truth is, having different streams of income is not a BAD thing.
Different things pop off at different times of the year, and with different audiences.
Do whatever brings a smile to your face and with the right creative brand strategy, you’ll be able to organize your quirky #bosslady self straight to the bank…well at the very least to Paypal and Stripe. “Bank” is relative.
Sacred Brand Archetypes Workbook
To learn more about your multi-passionate personas and how you can leverage them for your brand + business, get your copy of the Sacred Brand Archetypes Workbook.