New moon, who dis?
Welcome to the season of sleeping in, luxuriating in bubble baths, and making $$$.
In astrology Taurus is the landlord of your 2nd house and as it relates to your brand + business, this is where your sales team hangs out. I recently converted the brand strategy guide into a free mini-course with 4 audio lessons.
In what I consider to be the brand strategy matrix, levels 5 + 6 relate to your money, either in terms of the sales you make or the expenses you invest in.
Depending on when you start your new year, January or another time, May is the perfect time to reflect on your relationship with money. Either you had to give up more to Uncle Sam on tax day or you’re getting ready to launch a new offering – this is your opportunity to think about your moolah status quo and whether you’re content with how much you have coming in.
If not, then what can you do about it?
Taurus is an earth sign, ruled by Venus, that can be a force to be reckoned with when it’s got a clear target. Use this new moon, and the rest of Taurus season to get laser focused and charge ahead. Tunnel vision is not always a great thing to have but in this case it will serve you well.
As multi-passionate entrepreneurs, we’re always reaching for different things, often at the same time. I would get easily bored if I had to focus on one thing BUT I also understand the value of being all-in on one specific goal.
Are you aligned with what you really want or are you putting all of your energy into what you think you’re supposed to be doing?
You have 100% of mojo that you can apply to any given thing, whether that’s list building, engaging with a new audience, creating products, writing new content, recording a podcast or video – whatever has your attention.
What we do with that 100% is divide it up into a bunch of different things, leaving us to where we’re spending 10% of our energy on a things that really require 100% of our time.
Then wonder why we’re stuck and not seeing any momentum or we’re drained and overwhelmed, retreating to what’s comfortable because this hustle is “too hard” and well “self-care” right?!
My challenge to you is to pick one specific goal and focus all of your intention on that one thing. I created the Bankable Brand Mentorship specifically to help with this. It’s also the strategy and accountability offering that goes with the Bankable Brand Planner, should you want to do it on your own.
What I’ve learned, as a mutable water sign who thrives better in fantasy than reality, is that focus is a muscle that needs to get exercised in the same way we go to the gym to work on our biceps.
Personally, I can’t build muscle on my own. That’s not my lane. This is where personal trainers come in to play because that’s their expertise.
However, strategy is totally my lane!
The other day I finally realized that we are all on our own timing and when you can honor your rhythm without comparing your journey to the next person, this entire entrepreneurial hustle becomes that much more manageable and enjoyable.
I do believe in setting milestones, just not those that are rooted in competition to someone who has different resources available to them. I had to learn that I am ready when I’m ready. This includes everything from when I launch to when I’m active on social to when my podcast is ready to go live.
I’ve embraced my own flow and that’s brought a peace of mind that no bath bomb from Lush could have ever brought me.
Taurus season is the epitome of flow. This is when we get to slow TF down and simply enjoy.
You don’t have to pursue your dream.
You don’t have to be an entrepreneur.
You don’t have to do what you love.
There are plenty of content people doing the opposite, running the rat race, choosing to work for others, and living for the weekend.
And that’s enough for them.
But if you’re reading this and you’ve gotten this far down, then you already know that’s not enough for you.
So enjoy your entrepreneurial journey.
Enjoy that you get to pursue those batshit crazy ideas. Enjoy that you’re up to 3am talking to other crazy night owls on the same quest as you.
Entrepreneurship is a journey and Taurus season is the perfect time to reflect and enjoy the view.
And when you’re ready to hit the ground running and go full steam towards your one main goal you know where to find me!
Wherever you go, whatever you do, I will be right here waiting for you. 😉