Personal Brand Archetypes Workbook: Digital Edition


Size: 8.5×11 in
131 Pages

Purchase one for yourself or start your own mastermind and use this workbook with your crew of creative hustlers.


Meet the Personal Brand Archetypes Book

Who you are IS your competitive edge. That magical mojo that only you have was given to you for a reason.

You can either conform to who you think you’re supposed to be or you can embrace your authentic self and show up the multi-passionate hustler that you are.

So let’s have a heart-to-heart…


The PERSONAL BRAND ARCHETYPES are a series of personas that help you better understand how to bring out your awesomeness.

There are 4 main archetypes – the creators, free spirits, go getters, and nurturers. Within each are a collection of personalities, each with their own strengths. Learn more about how you can better show up by bringing your archetypes to the surface.

I created these archetypes to help you identify a brand voice that reflects your personality so that you can effectively leverage your bankable skills and amplify your visibility.

We have a little bit of all the archetypes within us.

Some days we need the creator to show up and write those newsletters.

Other days we need the go-getter to come forward so she can speak up for us during contract negotiations.

Then there are the times where your free spirit needs to whisk you away to some cool spot where you can remember why you’re doing this entrepreneurial journey in the first place.

Learn which archetypes can help you stand out as your authentic self so you can finally ditch those cliche tactics for building your brand and come alive online with your real self.

Spend a weekend with yourself and peruse through this book to identify your top archetypes.

This book is great for when you need clarity on how to bring your awesomeness to the entrepreneurial party. Birds of a feather make magic together so work through the book with one of your brand besties.

Be realistic about who you are and where you’re at in your journey so that you can leverage the archetypes who are best suited to get you where you want to be.

The PERSONAL BRAND ARCHETYPES BOOK profiles 24 personas so that you can brainstorm, outline, and plan your game plan with them in mind.