August always felt like the month that takes forever to finish.
It’s like a slow and gradual transition into the fall season with these next 2 weeks serving as your last fling with lazy beach days.
As we go from Leo into Virgo, say adios to the creative fire and hello to the practical solutions. Virgo is ruled by Mercury, the planet of communication and travel.
Mercury, also known as “OMG not another retrograde!” is a ruler of two signs – Gemini and Virgo.
He’s not the only one who rules multiples so when we look at him we’re not just looking at what he represents but how it’s expressed through the sign.
Mercury + Gemini is very inquisitive and sharp with the tongue. It’s not a coincidence that many of the best lyricists + rappers have a prominent Gemini placement.
This is how I like to look at it:
- Mercury and Air (Gemini) is words.
- Mercury and Earth (Virgo) is purpose.
How are you using your brand + business to be of service to others?
- How are you expressing value to the people you serve?
- How are you organizing your work flow in a way that fosters practical solutions, for yourself and your customers?
We’re still in summer mode so use the laid back energy of “fun in the sun” to create the transitional steps needed to refocus and re-strategize your hustle.
Personally, I use Virgo season as a time to revisit my love of spreadsheets and start planning world domination for the following year.
One question I always ask during this time of the year is:
how am I aligning my brand + business with purpose?
Maybe now’s the time to revisit your offerings and pivot your services.
Or perhaps this is the time to finally launch that podcast you’ve been sitting on for several years. *cough cough*
What is your presence communicating to the world?
Are you articulating your values or are you doing more of the same and keeping up with what everyone else is doing?
Virgo season is synonymous with back to school.